The amount of video content that an average internet user consumes daily from multiple devices is high, and we expect to see this rising trend continue throughout the next 5 – 10 years especially here in Africa where we still have a lot of catching up to do regarding smartphone penetration and affordability of data.
Google has however introduced a much more fun and engaging new way for users to consume video content in 360 degrees!. The new mobile-first video ad product allows viewers to explore every angle of a video by just dragging the mouse or moving the phone to shift the POV 360 degrees – up, down, left or right. This new feature offers viewers the ability to seamlessly transfer their phones and be able to see different parts of the video
Youtube video producers and some major brands such as Coca-Cola & Nike are said to have tried out the new video format and have seen massive uplifts regarding engagement, video views and shares.
Imperative Things To Know About 360 Degree Ads
360-degree video ads are available in Chrome and the YouTube app on Android and iOS
These ads are Compatible with YouTube HTML5 Rich Media Mastheads, TrueView in-stream & In-Display units
To create 360-degree video ads, you will need access to one of the following 360-degree cameras: Ricoh Theta, Kodak SP360, Giroptic 360cam, or IC Real Tech Allie.
360-degree video ads have a lot of potentials to unlock new opportunities for brands to interact and engage with their target audience.