Creating a good website starts with having a certain consistency. This consistency is fundamental for the cognitive load of the visitor of a web.
When you have a consistent design, it is easy to use the web; it has intuitive and simple navigation.
However, when it is not, the user has to make an extra effort, and this is what you have to avoid when creating websites that meet the expectations of users.
Consequently, consistency does not mean doing the same thing over and over again. In some areas, more effort is needed to make a coherent website, while other parts of the web are more accessible to create. It is also very annoying to always do the same and deliver dull and uniform designs.
Let me tell you what consistency and coherence mean in web design, why it is essential and what it implies that fits the expectations of users.
Why consistency is so remarkable in web design
The astounding plan to acquire communications depends on the learning limit of the framework. To put it just, when a UI functions admirably, it ends up unsurprising. This implies the client sees how to utilize particular capacities naturally, with no direction. Believe that a safe and unsurprising UI prompts the best possible working of the last item – to a reliable web. Then again, when a UI isn’t, it obstructs the procedure and causes a terrible client encounter. The outcome, the client, won’t return to the web.
The Principle of Minimal Surprise
When you are not sure how to design your site, it is better to go to the beginning of minimum surprise. The design rule must be respected. Videos should not be confused with images; the buttons must be readily identifiable, labeled with a clear message, and so on. It is always good to see the final result from a user’s point of view.
The coherence in web design can be divided into two areas, internal and external consistency. The external consistency implies comparisons with other products and surfaces while the internal consistency is focused on the project itself. The external consistency compares with similar websites.
In summary, it can be said that external consistency implies meeting the expectations of users. To do this, compare your work with others to see if it is acceptable from the user’s point of view.
Make a design Recognizable, clear, structured and intuitive
The most important things in the design can be summarized in one sentence. That does not mean everyone should always be the same. It only says that the essential elements must still be where the user knows they are. A menu at the top of the visible and attractive web, the search box, and a clickable logo that redirects us to the home.
A website should not be overloaded. Less is more. Clear structures are necessary. Calls to action should call attention instantly.
Natural implies that everything can be discovered where you would search for it.